Public Service Associate
Center for Agribusiness and Economic Development
222 Conner Hall
University of Georgia
Athens, GA 30602

Phone: 706-542-0752
Fax: 706-542-4131
E-mail: kwolfe@agecon.uga.edu

Academic Background

Ph.D., Agricultural Economics, University of Tennessee, Knoxville, 1994
M.S., Agricultural Economics, University of Tennessee, Knoxville, 1990
B.S., Agricultural Economics, University of Georgia, 1988

Extension Interest

Market Analysis
Promotional Evaluation
Marketing Plan Development
E-Commerce
Agricultural Marketing and Consumer Demand

Kent is a Marketing Analyst with the Center for Agribusiness and Economic Development. His primary responsibility is performing market analysis for proposed feasibility projects. The market analysis includes target market identification, estimating market potential, product positioning, developing marketing strategies and identifying marketing channels. In addition, Kent has experience with a wide variety of value-added agribusiness ventures. He also assists in evaluating the effectiveness of marketing and promotional campaigns.