The University of Georgia has designated the Office
of Development as its fund-raising arm. The Office of Development
is managed by the Senior Vice President for External Affairs. He
or she is the chief fund-raising officer and reports to the President
of the University. The Senior Vice President is responsible
for the coordination of all fund-raising activities, including
the overall supervision and management of fund-raising programs,
administration of staff, and management of the cultivation, solicitation,
and proper stewardship of all donors on behalf of the University. TOP
For purposes of these policies, the term “gifts” refers
to private contributions (such contributions are sometimes called “grants” by
foundations and corporations). Gifts are outright or deferred
contributions received from private contributors (individuals,
partnerships, corporations, foundations, and organizations),
sometimes referred to herein as “donors,” in which
neither goods nor services (other than general reports and/or
fulfillment of donor intent) are expected, implied, or forthcoming
for the donor. TOP
The Internal Revenue Service defines a donor as someone who
makes a contribution directly to a “qualified organization” or
legal representative of that qualified organization for the use
of a legally enforceable trust for that organization or in a
similar legal arrangement (fund agreement). It must NOT
be set aside for use by a specific person. TOP
All gifts or grants, whether for current use or endowment, solicited
in the name of and treated as a gift to any part of the University,
must be recorded by The Arch Foundation for the University of
Georgia, Inc. TOP
The following policies and procedures set forth the guidelines
for the University of Georgia fund-raising program. Exceptions
to these policies may be granted, where appropriate, by Arch
Board of Trustees or its Executive Committee. TOP
Policy on Ethics in Fund-Raising
The Arch Foundation for the University of Georgia, Inc., is
dedicated to the highest standards of ethical conduct in fund-raising. Staff
members advocate these standards by incorporating them into all
fund-raising activities and by serving as models of professionalism
to others. The Arch Foundation for the University of Georgia,
Inc., supports and encourages its staff members in these efforts
by providing appropriate opportunities for training, education,
and leadership. Staff members, through training and orientation,
are expected to be familiar with, and abide by professional standards
of ethics. TOP
Approval of Solicitations
1. The
fund-raising program of the University of Georgia encompasses
all gift solicitations on behalf of the University, its units,
and Arch.
2. The
fund-raising program generally supports and encourages both unrestricted
gifts to The Arch Foundation for the University of Georgia, Inc.,
and UGA and designated gifts to Arch to benefit constituent colleges
and units of the donor’s choice.
3. Proposals
for solicitations of $25,000 and above originating in the Schools,
Colleges, and Units will be routed through the Senior Director
of Constituent-Based Development. Proposals for solicitations
of $25,000 and above originating in Central Development will
be routed through the Executive Director for Gift and Estate
Planning as will all planned gift proposals regardless of origin.
4. The
Office of Development maintains a Tracking and Solicitation Management
System that records and manages the contacts with and solicitation
of prospects in order to avoid multiple solicitations that could
confuse the prospect and/or diminish the effectiveness of the
solicitation. All contacts and solicitations with donors
will be recorded in ASCEND and coordinated through the solicitation
management system.
5.
The Office of Development maintains a University–wide clearance
system to
help fundraisers move prospective donors through the development
cycle and at the same time insure prospects are not “hoarded” by
a particular
campus unit. The Advancement Services Department oversees clearance
assignments and changes.
The
four main clearance levels are -
-
Suspect Clearance
-
Primary Clearance
-
Soliciting Clearance
-
Stewardship Clearance
Suspect
Clearance is the least restrictive level of
clearance assigned. It represents
a group of individuals believed to be prospects for a particular
area. These
people normally have never been contacted and need a face-
to-face visit to qualify them as a legitimate prospect. Suspects
are identified
through Research Department efforts or via screening sessions.
Any development officer can make the qualification contact
with a suspect. The
suspect list insures each development officer has a pool
of potential
prospects ready to be rotated on to their Primary cultivation
list.
Primary
Clearance represents prospects currently under
cultivation for a major
gift solicitation. Other development officers may contact
and cultivate
these prospects, but they may not solicit them without prior
approval of the assigned development officer. Primary
clearance is established
for one year. If no progress has been made within that
time period,
primary clearance will be dropped – particularly if
another development
officer wishes to solicit the prospect. If progress
is being made,
clearance can be extended past one year.
Soliciting
Clearance is the most protective level of clearance
allowed. This
indicates a solicitation strategy or plan has been filed,
and the solicitation
is currently in progress. Under no circumstances should
any development
officer contact the prospect without approval of the assigned
development officer. Soliciting clearance is monitored
on a monthly basis to
insure appropriate movement is being made to close the gift. These
efforts are recorded in the ASCEND Solicitation Management
System.
Stewardship
Clearance is assigned after a major gift or
commitment has been
received. Normally, this level of clearance is assigned
for a two-year period;
however, this can be adjusted as warranted by individual
circumstances. Other
development officers are allowed to cultivate the donor
with permission of the assigned development officer.
6. Prospect
resolution — If two or more development officers or units wish
to approach a prospect within the same time frame, the development
officers are expected to discuss and resolve the conflict. If
a satisfactory resolution cannot be reached, the question will
then be considered by the Director of Advancement Services. Failing
satisfactory resolution, further appeals can be made to the Associate
Vice President for Development, to the Senior Vice President
for External Affairs, and ultimately to the President. TOP
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