Policies and Procedures

II. FUND-RAISING
B. FUND – RAISING PROCEDURES BY ORGANIZATIONAL UNIT
1. Office of Annual and Special Giving
2. Office of Corporate and Foundation Relations
3. Office of Gift Planning
4. Office of Leadership and Major Gifts
5. Office of Donor Relations and Stewardship
6. Office of Advancement Research
7. Alumni Records Department
8. College/Constituent Fund-Raising Programs

POLICY: II.B.
Effective Date: 07/01/05
Last Modified: 02/12/08

4. Office of Leadership and Major Gifts

The objective of this office is to establish and sustain a group of highly motivated fundraisers who will identify, cultivate, solicit, and steward significant gifts to the University of Georgia.

The Regional Fundraisers will make 16-20 face-to-face visits each calendar month with donors and prospective donors to the University of Georgia.

These visits will be qualification, cultivation, solicitation, and stewardship visits in the state of Georgia and the nation and will include several overnight trips per month. The Regional Fundraisers will demonstrate strategies that move prospective donors through the development cycle of identification, information, involvement, and investment over 18-24 months, and they will close a target number of six and seven figure gifs annually.

Regional Fundraisers are assigned driving corridors in Georgia and the contiguous states and “flight regions” broken into the following areas of the United States: Northeast/New England, Mid Atlantic, Florida, Midwest and West. The flight regions include, among others, the following cities: New York, Boston, Washington, Houston, Dallas, Chattanooga, Nashville, Chicago, and Los Angeles.

Long-term benefits include:

• A greater level of one-on-one contact with prospects, donors, and key volunteers around the country.

• A much quicker and better identification of major gift prospects for UGA.

• A stronger group of volunteer leadership around the country.

• The establishment of a much broader “feeder system” or pipeline to prospective donors for UGA and its Schools/Colleges/Units.

• A greater presence of UGA nationally through the coordination of and involvement in UGA receptions in key cities around the country.


This page was last updated on Friday, February 15, 2008 03:58 PM EST