The University of Georgia adopted a logo system in 1996 meant
to establish a consistent graphic identity for every department
and unit of the University. Pursuant to the University of Georgia
Identity Program Policies and Standards, Schools and Colleges
must use one of the five approved logos on all materials published
and released from that school or college unless permission is
granted for an exception from the identity program to create
or use a mark in any way inconsistent with the approved logos.
Financial Services has been designated as the "gatekeeper" of
all trademarks and logos for the University of Georgia (including
all units within the University, the Athletic Association, the
Alumni Association, and Arch. This means Financial Services is
responsible for the registration and monitoring and use of any
and all marks. The costs associated with such registrations will
be paid for by each respective unit.
In addition, a school or college wanting to create its own mark
or logo for promotional materials or to use as a tool in student
recruitment and alumni relations must request permission and
get approval of the mark before putting that mark into use. All
marks or logos should be approved by the office of the Senior
Vice President for External Affairs. The Public Affairs unit
has been delegated the authority to approve the appropriateness
of the design. These approved logos should never compete with
or replace the official University of Georgia logos and, pursuant
to certain IRS regulations and University policies on the sale
of merchandise, the school or college should not sell items directly
to the public unless prior approval has been granted. The following
are the detailed procedures for approval of a school or college
mark. TOP
POLICY PROCEDURES FOR APPROVAL OF SCHOOL OR COLLEGE MARKS
1. The school or college will forward a request
for approval of the mark to the office of the Senior Vice President
for External Affairs. The school or college should indicate the
intended use(s) of the mark in their request.
2. The office of the Senior Vice President for
External Affairs will forward the request to the Financial Services
Office. TOP
3. Financial Services will determine if the proposed
mark uses any of the elements of an Athletic Mark and if so,
will forward the mark to the Athletic Association to insure the
mark does not conflict with any Athletic Association marks. TOP
4. Once the Athletic Association has approved the
mark, or if the mark is solely an academic mark, it will be sent
to the Publications Office within Public Affairs for approval
of the aesthetics of the image.
5. The Publications Office will send a letter of
approval/disapproval to the school or college regarding the image. TOP
6. Once the mark has been approved, the Financial
Services office will contact the school or college to determine
if the mark should be considered for trademark registration.
If the school or college intends to register the mark, Financial
Services will handle the process for the school or college with
the school or college paying the registration and legal fees. TOP
7. If the mark is intended to be used on merchandise
to be sold, Financial Services will work with the school or college
to secure a licensing contract with a third party to market and
sell the merchandise for the school or college.
8. If the school or college intends to sell its
own merchandise, it will need to contact the Associate Vice President
and Controller, to set up the procedures necessary to run an
auxiliary unit. TOP
POLICY PROCEDURES FOR SCHOOLS, COLLEGES, AND CAMPUS ORGANIZATIONS, TO USE EXISTING ACADEMIC OR ATHLETIC MARKS
If a school, college, or campus organization intends
to use an existing academic or athletic mark on merchandise they
are developing (e.g. shirts with Georgia “G” or
Arch with name of school, college, or campus organization underneath),
the following procedures must be followed:
1. The school, college, or campus organization must submit all design for approval to the Financial Services Office, attention Mary Beth Crumley.
2. If the design includes an athletic mark, Financial Services will submit the design to the Athletic Association for approval to use the mark.
If the design has been created, Financial Services will submit the design to the University of Georgia Office of Public Affairs for approval. TOP
3. The Athletic Association does not permit the use of the “G” logo on any club sport if the Athletic Association sponsors that sport on the varsity level. Varsity Sports include football, baseball, women’s softball, basketball, gymnastics, equestrian, golf, women’s soccer, swimming, diving, tennis, track, cross country; as well as, auxiliary units such as cheerleading and dance/pom team.
4. All other campus organizations interested in using the Athletic Association marks, including the super “G” logo, may be permitted upon approval; however, the following guidelines must be followed:
The organization must be an officially registered club through the University of Georgia.
The organization may not use any athletic marks on uniforms or any other merchandise if a sponsor is listed in any way.
The organization may not use any athletic marks on merchandise, uniforms or any other products that are to be sold solely for profit.
5. Once the design has been approved, the school, college or campus organization must go through a licensed vendor to produce the merchandise. The Financial Services office can provide a list of licensed vendors/manufacturers. TOP
6. If it is the intention of the school, college or campus organization to use the merchandise as promotional materials, give-aways, or for the sole use of people within their unit or organization, the Financial Services office will provide the group with a letter to the vendor/manufacturer allowing the merchandise to be produced “royalty free.”
7. If it is the intention of the school, college or campus organization to sell the merchandise as a money-making project, the merchandise will be subject to royalties. TOP |
