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Columns::October 7, 2002
Pillar to pillar: J.W. Fanning Building will be dedicated on Oct. 10
Former education professor leaves UGA $1.7 million
D.W. Brooks Award winners announced
Report: Agreements insufficient to contain weapons of mass destruction
Study: Moms in poor, rural areas can rise above their surroundings
Tricia Kalivoda is named associate VP designee for public service and outreach
An ill wind: Researchers link human illness to sludge fertilizer
UGA welcomes new faculty
Take it from the top
Campus News
Sitting in judgment
Peabody director serves as jury member for international media competition
By Eric Holder
eholder@uga.edu
Horace New-comb, director of the Peabody Awards Program and Lambdin Kay Distinguished Professor in the Grady
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Horace Newcomb
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College of Journalism and Mass Communication, recently returned from the Prix Italia Media Festival, where he served as a jury member for one of the international media communitys largest and oldest competitions. He returned to the initial stages of the 62nd Peabody season--recruiting faculty, staff and student judging committees and hosting a fall Peabody conversation, this year with television writer William Link. He recapped for Columns.
Columns: How did Peabody get involved in the Prix Italia Festival?
Newcomb: Prix Italia is the oldest European media awards program and festival. Several hundred television and radio programs are evaluated by eight juries, and awards are made in specific categories. Most of the entrants represent European public service broadcasting systems, but there were also numerous submissions from Asia, Central Europe, South Africa and other locations. We hope to develop programs linking Peabody and the Prix Italia, and to create similar relations with other media prizes and festivals.
Columns: What is the Peabody Conversation? And what was it like to have Bill Link?
Newcomb: The Center for Humanities and Arts and the Peabody Awards collaborate on two special events each year, bringing former Peabody Award winners to campus. Weve developed a presentation form in which the visitor screens the award-winning material and we follow the screening with a conversation in which I discuss the presentation with our visitor. We then open the discussion to the audience. Bill Link, co-creator of Columbo and many other television series, was a perfect guest for such an event, a raconteur of the first order.
Columns: What are the steps in gearing up for another awards year?
Newcomb: As always, we look forward to the creation of the faculty, staff and student screening committees. The Peabody Awards would not function without this level of interest and support from the UGA community. We anticipate about 1,200 entries this year, and we hope that more of them will be international media productions. We will have two regional screening sessions with members of the Peabody Board and the final evaluations will be made here in Athens in mid-March. Were already planning for the awards ceremony, which will take place on May 19 in New York.
Columns: Broadcasting and Cable, the industry trade publication, called the Peabody Awards a morale boost for ABC, which won a Peabody last year for its coverage of events of Sept. 11. Do you think the Peabody Awards have an impact on the winners?
Newcomb: I do indeed. They are recognized as the most prestigious media awards in the United States and are taken very seriously within the various industries. We have lots of anecdotal comments indicating that the receipt of a Peabody made a difference for programs and individuals in their professional relations. But most significantly, we have submissions each year from large and small media organizations who present their very best work for our consideration. That wouldnt happen without a sense of meaningful impact.
Columns: As you begin planning for another series of events in New York when the awards are presented, which event do you most look forward to?
Newcomb: The reception for winners and their guests, hosted by the Museum of Television and Radio, is always a wonderful part of the New York event. But I think I have to say that the wrap party dinner, usually held at a great Italian restaurant in the Village, is also special--it means were done with another exhilarating and exhausting Peabody Awards ceremony and can start planning for the next year.
Columns: How does the judging process work?
Newcomb: Every program is reviewed by one of the faculty, staff, student screening committees. The committees make their recommendations to the Peabody Board, a group of 15 individuals well-prepared to make careful judgments about media productions. The board is not bound by the recommendations, however, and the final list of awards is usually a mix of recommended works and others selected in the boards review process. Final determinations are made through a very careful process of deliberation and discussion regarding the merits of a program. Excellence is our only criterion, and that term is defined and applied in various ways as deemed appropriate to individual media productions.
Columns: All this and teaching too.
Newcomb: Most of my 34 years in the academic world have been focused on the classroom experience. Im happy to be teaching a graduate seminar in television studies this term. Every time I think I have nothing left to say about this wondrously fascinating medium, it changes shape, organization and content, and I find myself exploring it again with a group of students as keenly interested as I am.
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