Columns:: Study ranks university high in advertising research productivity

since 12/15/98

Columns::March 10, 2003

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Campus News

Study ranks university high in advertising research productivity

By Sallie Barker
sbarker@uga.edu

A new Michigan State University study of research productivity ranks the Grady College of Journalism and Mass Communication’s advertising program in the top echelon.
The researchers examined the last 20 years of the American Academy of Advertising’s published conference proceedings to identify research trends and contributions.
The study, which will be presented to the AAA later this month, ranks UGA third nationally in productivity. Advertising faculty authored 105 of the 809 competitive papers in the AAA’s past 20 years, following 129 from Michigan State and 160 from the University of Texas.
“This speaks very highly of the research contributions Grady makes to the academy,” says Karen Whitehill King, department head of advertising and public relations. “We are proud to have such a productive faculty and to contribute at such a high level to this organization.”
The study also recognizes several individual UGA faculty members for significant numbers of contributions. Len Reid and Spencer Tinkham both rank among the top 10 authors of published AAA conference papers: Tinkham ranks fourth with 17, and Reid ranks sixth with 15.
In addition, Karen W. King and Dean Krugman rank among the top 20 contributors with nine and six AAA papers, respectively.
The American Academy of Advertising is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising and the annual conference Proceedings, the academy disseminates research findings and scholarly contributions to advertising education and the profession.

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