Columns:: State’s business schools sweep GM competition

since 12/15/98

Columns::April 7, 2003

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Campus News

State’s business schools sweep GM competition

By Jim Kvicala
jimkvicala@terry.uga.edu

M.B.A. students from Emory University and UGA finished first and second in the annual GM/Terry Market Research Project Competition March 22, outdueling teams from other top business schools, including Harvard University, Northwestern University, Columbia University and the University of California at Berkeley.
M.B.A. candidates Ian Crystal, Debbie Hannah, Paige Kahn and Jason Sorvillo of Emory’s Goizueta Business School took the GM/Terry trophy and a $10,000 first prize for presenting the best solution to a customer relationship management case posed by contest co-sponsor General Motors.
UGA’s Terry College, represented by M.B.A. students Laura Caldwell, Adam Leish, Kerry Moher and Brent Stevens, won $5,000 for second place.
The University of Michigan, which won the inaugural GM/Terry competition in 2002, finished third and won $2,500. The Massachusetts Institute of Technology also made the final round of four. Other participating schools were North Carolina, Texas, Vanderbilt and the London Business School.
The case analyzed dealt with marketing strategies at General Motors, says Rajiv Grover, event organizer and head of the marketing department at UGA. The GM executives in attendance listened intently to the insights and innovations offered by the students. All of the entrants’ presentations became the intellectual property of GM.

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