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Columns::September 2, 2003
Weekly Reader
Book details birth of black baseball
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$19.95 (paper)
$39.95 (cloth)
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Black Baseball Entrepreneurs is the first in-depth account of the birth of black baseball and its passage from grass-roots venture to commercial enterprise. It is written by Michael E. Lomax, a UGA associate professor in the physical education and sports studies department.
In the late 19th century, resourceful black businessmen founded ball teams that became the Negro Leagues. Racial bias aside, they faced vast odds, from the need to court white sponsors to negotiating for ball parks. With black people scattered throughout northern cities, entrepreneurs catered to white middle-class spectators, employing all manner of gimmickry to rouse attention.
Drawing on major newspapers and obscure journals, Lomax explores the forces that shaped minority baseball. He looks at prejudice in amateur and professional circles. He assesses the impact of urbanization, migration and the rise of northern ghettos, and he applauds innovators who forged black baseball into a parallel club that appealed to whites yet nurtured a uniquely African-American playing style. |
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