The aim of this website project is to fuel interest in language among non-linguists. The videos should be entertaining as well as informative. It is hoped that they will meet the interests of language enthusiasts, will spark the interest of others, provide topics and projects for classroom use, and show the very many ways in which the work of linguists can contribute to industry, education and other human concerns.

This is in keeping with the focus on outreach to non-linguists which has been a major goal of the LSA in recent years. It could also help to encourage imaginative teaching of linguistics to undergraduates. It became clear during last year's workshop "What Every Educated Person should Know about Language", that many linguists have given thought to how best to get language concepts across to new audiences and are proud of the ways they have found to do so. The website offers a way to celebrate these pedagogic achievements, at the same time as providing an informational resource for the public.