W. David Bradford, Ph.D. is the Busbee Chair in Public Policy in the Department of Public Administration and Policy at the University of Georgia.  He was formerly the Director and founder of the Center for Health Economic and Policy Studies at the Medical University of South Carolina (MUSC) and has been a visiting faculty member at Yale Medical School and a tenured faculty member in the Department of Economics at the University of New Hampshire.  Dr. Bradford has numerous publications (both in peer-reviewed outlets and in book chapters) and professional presentations and is co-editor of the peer-reviewed journal Health Economics Letters.  He is also on the editorial board for the journal Health Economics, serves on the editorial board of the newsletter of the American Society of Health Economists, and is on the oversight boards for both the American Health Economics Conference and the Southeastern Health Economics Study Group.  Dr. Bradford has significant experience with funded research, serving or having served as Principal Investigator on 19 extramurally funded research projects, and is currently a permanent member of the Health Services Organization and Delivery study section for the National Institutes of Health.  A significant component of Dr. Bradford’s current research involves the role of time preferences on health care related decisions.  This includes several projects that assess time preferences of individuals and determines the effect of those time preferences on the demand for preventative health care.  His other primary current research area involves evaluating the impact of direct to consumer advertising for prescription pharmaceuticals.  These NIH-funded projects assess how DTC for various drug classes impact social welfare, treatment adherence, and health outcomes.
 

Education:
Ph.D., Economics, Louisiana State University, 1991.
M.S., Economics, Louisiana State University, 1989.
B.S., Foreign Languages, Mississippi State University, 1987.

Research Interests:
Health economic policy; impact of advertising and other information sources on pharmaceutical markets; role of time preferences in decision making; behavioral and neural economics; econometric methodology.

Teaching:
PADP 8140 Advanced Methods
PADP 8640 Program Evaluation

Representative Publications:
Bradford WD, Kliet AN., Neitert PJ, Ornstein S. “The Effect of Direct to Consumer Television Advertising on the Timing of Treatment.” Economic Inquiry. Forthcoming.

Terza JV, Bradford WD, Dismuke CE. “The Use of Linear Instrumental Variables Methods in Health Services Research and Health Economics:  A Cautionary Note.” Health Services Research. 43(3):1102-1120, 2008.

Bradford WD, Kleit AN., Neitert PJ, Ornstein S. “The Effect of Direct to Consumer Television Advertising for Hydroxymethylglutaryl Coenzyme A Reductase Inhibitors on the Attainment of LDL-C Goals.” Clinical Therapeutics, 28(12): 2105-2118, 2006.  Editorial written on paper Clinical Therapeutics, 28(12): 2104. 

Bradford WD, Kleit AN, Neitert PJ, Steyer T, McIlwain T, Ornstein S. “How Direct to Consumer Television Advertising for Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior.” Health Affairs. 25(5):1371-1377, 2006.

Nietert PJ, Bradford WD, Kaste LM. “The impact of an innovative reform to the South Carolina Dental Medicaid System.” Health Services Research, 40(4):1078-1091, 2005.

Bradford WD, Kleit AN, Krousel-Wood MA, Re RN. “Double-Bounded Dichotomous Choice Method to Assess Willingness to Pay for Telemedicine.” Journal of Telemedicine and Telecare, 10(6): 325-330, 2004.

Bradford WD, Mobley L. “Employment-Based Health Insurance and the Effectiveness of Intra-Firm Competition between Insurance Providers.” Southern Economic Journal, 70(4): 1012-1031, 2004.
 
Bradford WD, Kaste LM, Neitert PJ. “Health Insurance, Continuity of Medical Care the Nature of Physicians Visits for Infants and Young Children.” Medical Care, 42(1): 91-98, 2004.

 Bradford WD. “Pregnancy and the Demand for Cigarettes.” American Economic Review, 93(5): 1752-1763, 2003.

Bradford WD, Neitert PJ, Kaste LM, Lala RF. “Increased Dental Medicaid Reimbursement Rates in SC.” Journal of Public Health Dentistry 2003; 63(S1):S37.

Bradford WD, Krumholz HM. “The Effect of Managed Care Penetration on the Treatment of Acute Myocardial Infarction in the Fee-For-Service Medicare Population.” International Journal of Health Care Finance and Economics, 2:265-283, 2003.

Bradford WD, Kleit AN, Krousel-Wood MA, Re RN. “Testing the Efficacy of Telemedicine: A Detection Controlled Estimation Approach.” Health Economics, 10(6):553-564, 2001.
                                                                                                                                                    
Bradford WD, Kleit AN, Krousel-Wood MA, Re AN.  “Stochastic Frontier Estimation of Cost Models within the Hospital.” Review of Economics and Statistics, 83(2):302-309. 2001.

Druss BG, Bradford WD, Rosenheck RA, Radford MJ, Krumholz HM, “Mental Disorders and Use of Cardiovascular Procedures After Myocardial Infarction.”  JAMA, 283(4): 506-511, 2000.