PRSSA @ UGA
Creative Consultants


Creative Consultants is the UGA chapter of PRSSA's student-run PR firm.

The mission of Creative Consultants is to enhance PRSSA members’ public relations skills through practical work experience in their area of interest, while creatively meeting the needs of clients by providing them with cost effective public relations services.

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Creative Consultants 2007 Client and Team List

Washington Farms: www.washingtonfarms.net

Washington Farms is a family owned farm in Watkinsville, Georgia, offering an 8-and-half acre corn maze, educational field trips through pumpkin and strawberry patches, as well as a pet farm. Famous for its corn maze in the fall, Washington Farms is a unique and fun way to spend time with family and friends.

This year’s team will focus its efforts on the following activities:

-Develop an on-site survey to determine their current demographics

-Aid in gaining more press coverage for fall events such as corn maze and pig races

-Plan and execute a possible strawberry cook-off in the spring   

 

Account Executive:

Jenny Reid jenreid@uga.edu 

Account Members: 

Jennifer Holmquist
Carmel Joseph
Caitlyn McGrann  
Rebecka Wilson
Amy Stillwagon  
Angela Morabito  
 Katherine Decker

Tumornators:       www.tumornators.com

Started by two UGA students, Chad and Ben Leathers, the Tumornators began as an effort to raise money and awareness for Schwannomatosis, a rare nerve disease that their younger brother, Drew, had been diagnosed with over a year ago. Schwannomatosis is a disease that causes extreme pain due to tumors that grow around individual nerves, sometimes larger than a softball, and often takes multiple surgeries to remove them. Although a new organization, the Tumornators have already gained incredible support and raised thousands of dollars.  

This year’s team will focus its efforts on the following activities:

-Aid in the planning, promotion, and execution of event (5k) in spring as well as assisting in efforts to gain a corporate sponsor

-Promote event through grassroots methods and acquiring press coverage

Account Executive:

Audrey Califf- audrey02@uga.edu 

Account Members:

Erica Holland
Kimberly McVicker
Courtney Haughey
Irina Binder
Katie Brown
Megan Peddycord
Cindy McIntyre

Cine:      www.athenscine.com



Located in downtown Athens, Cine offers a unique film-viewing experience through a state of the art European style barcafécinéma showing a variety of intriguing films from a broad spectrum of countries and cultures, documentaries, and independent films in a relaxed atmosphere.  

This year’s team will focus its efforts on the following activities: 

-Utilize PR tactics to reintroduce Cine to the public in the fall and aid in increasing attendance as well as use special promotions to attract college students
-Promote the launch of their new restaurant which opens this August

-Aid in planning and promoting a possible 1 year anniversary event in the spring 
Account Executive:

Kendel White- white21@uga.edu 

Account Members: 

Jackie Barnett 
Phinizy Spalding 
Bianca Irizarry  
Shynetria Moss
Erin Gentry 
Chelsea Morgan
Erin Wilson 

Karma Salon: www.karmacolor.com

Specializing in hair color, Athens local Karma Salon combines the talents of award winning stylists with state-of-the-art equipment and the elements of feng shui, balance and harmony, to create a space that fosters an escape from the typical salon experience.

This year’s team will focus its efforts on the following activities: 

-Utilize PR tactics to increase brand awareness and physical visibility loca

-Aid in obtaining possible press coverage nationally through beauty magazines and locally through a human interest story

-Employ PR tactics to garner a more professional image in order to attract a more professional clientele
Account Executive:

Chanel Isaac- chanel23@uga.edu 

Account Members: 

Caroline Smith 
Shundra Jackson 
Sara Lett 
Claire Doiron 
Kelsey Schmitt 
Lucy Hicks 
Jennifer Cork
 

Women to the World:    www.womentotheworld.org

This 501(c)(3) nonprofit is a faith-based organization  that has offered developmental help to disenfranchised women and their families around the world for the past 25 years.  Women to the World has a permanent presence in Afghanistan, where they have a full-time school staffed with volunteers. 

This year’s team will focus its efforts on the following activities:  

-Build awareness and increase visibility within the community.  This team will develop PR materials including brochures, fact sheets and press releases, and aid in gaining more local press coverage.

-Determine ideas for a memorable slogan and future fundraising

-Aid in the planning and execution of a possible benefit dinner in the spring  
Account Executive:

Lauren Rausch-lrausch1@uga.edu
 
Account Members:
 
Anna Akins 
Kelli Hammock 
Kristin Greene  
Kaitlyn Darr  
Lesley Dickerson  
Marah Lidey 
Sarah Alongi 

 

Athens MS Walk:     www.nationalmssociety.org/gaa

The mission of the National Multiple Sclerosis Society is to end the devastating effects of MS.  The Society works to promote research, educate, advocate on critical issues and organize a wide range of programs. Last year’s walk was extremely successful, raising over $30,000 without the benefit of corporate sponsorship.   

This year’s team will focus its efforts on the following activity: 

-Work with the community coordinator to plan, promote, and execute this year’s walk with a special emphasis on gaining a corporate sponsor. 
Account Executive:

Jessica Sklanka- jsklanka@uga.edu 

Account Members: 

Shannon Lazo 
Kara Williams 
Kassandra Boyer 
Julia Rowe 
Jennifer Milazzo 
Claire Pullen 
Kelly Tucker
Lauren Rohde 

American Cancer Society:     www.cancer.org

This nationwide, community-based voluntary health organization is headquartered in Atlanta, Georgia. The ACS has state divisions and more than 3,400 local offices. 

This year’s team will focus its efforts on the following activity: 

-Aid in the launch of Skin Cancer Awareness Week in Spring 2008 at UGA to raise awareness of skin cancer on campus.  Members will gain experience in event planning and press release writing.  
Account Executive:

Sarah Goldfarb- sarahlg@uga.edu 

Account Members: 

Hannah Keating 
Jackelyn Lynam 
Caitlin Neglia 
Lauren Montero 
Caitlin Peterson 
Rebekah Bailey 
Morgan Ingram

Georgia Brain Train:      www.georgiabraintrain.com

The Brain Train is the proposed commuter rail line between Athens and Atlanta that would link nine of Georgia's colleges and universities with other office, residential and institutional developments along the route. Last year the Georgia Brain Train Group formed a College Board including representatives from the different universities. UGA’s student group is called Bulldogs for the Brain Train.  

This year’s team will focus its efforts on the following activity:  

-Continue to build buzz about the Brain Train and execute an entire PR campaign. Members will also collaborate with a team in HSBT, Grady's student-run advertising firm. 
Co-Account Executives:  

Kelly Jones- kcjones@uga.edu

Jarek Beem- jarekbeem@gmail.com 

Account Members: 

Megan Ard 
Leslie Smith 
Shayna Kagan 
Marcus Brookes 
Emily Brown 
Kate Giles
Ashley Rosado 

Northeast Georgia Regional Educational Service Agency: http://www.ciclt.net/negaresa/ 

Northeast Georgia Regional Educational Service Agency (RESA) is a resource team that enhances student achievement through building capacity in schools and providing shared services. Aiming to increase the emphasis on the significance of reading and writing in schools, this year’s account will focus on the following activities: 

-Prepare an informational brochure and PowerPoint for teachers explaining RESA

-Coming up with a catchy slogan and logo to make RESA more memorable

-Promote and gain press coverage for conference in October featuring Janet Allen

Account Executive:

Allie Carswell- allielc@uga.edu

Account Members: 

Maura Hogan
Mallory Perkins
Aaron Barton
Kathryn Brown  
Britney Bennett
 Jamie Traynor
Allie Sharp