
| Dr.
Lijiang Shen |
University of Wisconsin-Madison (August 1999-May 2005)
Ph.D. in Communication Science (May 2005)
Dissertation: The Role of Message Framing and Affect in Persuasive Health CommunicationMA in Communication Science (August 2002)
Thesis: The Nature of Psychological Reactance and Its Role in Persuasive Health Communication
Peking University, P. R. China (September 1991-July 1999)
M.A. in English (July 1999)
B.A. in English (July 1996)
Academic
Appointment:
The
Assistant
Professor, Department of Speech Communication:
2005 – present
Professional
Memberships:
National Communication Association (NCA)
International Communication Association (
Chinese Communication Association (CCA)
Southern States Communication Association (SSCA)
Publications:
Peer reviewed journal articles:
Shen, L. (in press). On a scale of state empathy during message processing. Western Journal of Communication.
Shen, L., & Bigsby, E. (in press). Behavioral Activation/Inhibition Systems and discrete emotions: A test of valence vs. action tendency hypotheses. Communication Monographs.
Shen, L. (in press). The effect of message frame in anti-smoking public service announcements on cognitive response and attitude toward smoking. Health Communication.
Shen, L., & Dillard. J. P. (in press). Message frames interact with motivational systems to determine depth of message processing. Health Communication.
Shen, L., Condit, C., & Wright, L. (2009). The psychometric property and validation of a fatalism scale. Psychology & Health, 24, 597-613.
Condit, C. M., Gronnvoll, M., Landau, J., Shen, L., Wright, L., & Harris, T. (2009). Believing in both genetic determinism and behavioral action: A materialist framework and implications. Public Understanding of Science.
Shen, L., Monahan, J., Rhodes, N., & Roskos-Ewoldsen, D. (2009). The impact of attitude accessibility and decision style on adolescents’ biased processing of Health-related PSAs. Communication Research, 36, 104-128.
Dillard, J. P., Shen, L., Laxova, A., & Farrell, P. (2008). Potential threats to the effective communication of genetic risk information: The case of cystic fibrosis. Health Communication, 23, 1-11.
Sun, Y., Pan, Z., & Shen, L. (2008). Understanding the third-person perception: Evidence from a meta-analysis. Journal of Communication, 58, 280-300.
Sun, Y., Shen, L., & Pan, Z. (2008). On the behavioral component of the Third-Person Effect. Communication Research, 35, 257-278.
Dillard, J. P., Shen, L., & Vail, R. G. (2007). Do perceived message effectiveness cause persuasion or vice versa? Seventeen consistent answers. Human Communication Research, 33, 467-488.
Shen, L., & Dillard, J. P. (2007). The influence of BIS/BAS and message framing on the processing of persuasive health messages. Communication Research, 34, 433-467.
Dillard, J. P., Shen, L., Tluczek, A., Modaff, M., & Farrell, P. (2007).The Effect of disruptions during counseling on recall of genetic risk information: The case of cystic fibrosis. Journal of Genetic Counseling, 16, 179-190.
Pan, Z., Shen, L., Paek, H., & Sun, Y. (2006). Mobilizing political talk in the 2000 presidential campaign—An examination of campaign effects in a deliberative framework. Communication Research, 33, 1-31.
Shen, L., & Dillard, J. P. (2005). The psychometric properties of the Hong Psychological Reactance Scale. Journal of Personality Assessment, 85, 72-79.Dillard, J. P., & Shen, L. (2005).On the nature of reactance and its role in persuasion. Communication Monographs, 72, 144-168.
Pfau, M., Roskos-Ewoldsen, D., Wood, M., Yin, S., Cho, J., Lu, K., & Shen, L. (2003). Attitude accessibility as an alternative explanation for how inoculation confers resistance, Communication Monographs, 70, 39-51.
Book Chapters:
Shen, L., & Dillard, J. P. (2006). Reactance proneness assessment. In R. A. Reynolds, R. Woods, & J. D. Baker (Eds.), Handbook of research on electronic surveys and measurements (pp. 320-326). Hershey, PA: Idea Group Reference.
Dillard, J. P., & Shen, L. (2006). Self-reports of discrete emotions. In R. A. Reynolds, R. Woods, & J. D. Baker (Eds.), Handbook of research on electronic surveys and measurements (pp. 330-333). Hershey, PA: Idea Group Reference.
Papers Under Review:
Shen, L. The effectiveness of fear- vs. empathy-arousing anti-smoking PSAs. (Under review, Journal of Communication).
Shen, L. Mitigating psychological reactance: The role of message-induced empathy in persuasion. (Under review, Communication Research).
Dillard, J. P., Shen, L., Robinson, J., & Farrell, P. Parental information seeking following a positive newborn screening for cystic fibrosis. (Revise & Resubmit, Journal of Health Communication).
Shen, L., & Condit, C. M. On measurement instruments for fatalism. Chapter under review for publication in M. C. Bocarnea, R. A. Reynolds, &J. D. Baker (Eds.), Handbook of research on online instruments, data collection and electronic measurements: Organizational advancements. Hershey, PA: IGI Publishing.
CONFERENCE PAPERS
Shen, L. (May, 2009). Mitigating psychological reactance: The role of message-induced empathy in persuasion. Paper presented at ICA conference, Chicago, IL.
Shen, L. (November, 2008). On a scale of empathic response to persuasive media messages. Paper presented at NCA conference, San Diego, CA.
*Shen, L. (November, 2008). The effect of message frame in anti-smoking public service announcements on cognitive response and attitude toward smoking. Paper presented at NCA conference, San Diego, CA.
Shen, L. (July 2008). The utility of tobit regression in communication and social cognition research. Paper to be presented at NCA Summer Conference 2008: Methods and Measures for Communication and Cognition Research, College Park, MD.
Shen, L., Monahan, J., Rhodes, N., & Roskos-Ewoldsen, D. (May, 2008). The impact of attitude accessibility and decision style on adolescents’ biased processing of anti-smoking PSAs. Paper to be presented at ICA conference. Montreal, Canada.
Shen, L., & Bigsby, B. (May, 2008). Behavioral Activation/Inhibition systems and discrete emotions: A test of valence vs. action tendency hypotheses. Paper to be presented at ICA conference. Montreal, Canada.
Dillard, J. P., Shen, L., Robinson, J., & Farrell, P. (May, 2008). Parental information seeking following a positive newborn screening for cystic fibrosis. Paper to be presented at ICA conference in Montreal, Canada.
Shen, L., Condit, C., & Wright, L. (May, 2008). The psychometric property and validation of a fatalism scale. Paper to be presented at ICA conference in Montreal, Canada.
Shen, L., & Dillard. J. P. (November, 2007). Message frames interact with motivational systems to determine depth of message processing. Paper to be presented at NCA conference in Chicago, IL.
Dillard, J. P., Shen, L., & Vail, R. G. (November, 2007). Do perceived message effectiveness cause persuasion or vice versa? Seventeen consistent answers. Paper to be presented at NCA conference in Chicago, IL.
Sun, Y., Pan, Z. & Shen, L. (May, 2007). Understanding the third-person perception: Evidence from a meta-analysis. Paper presented at ICA conference in San Francisco, CA.
Shen, L. (April, 2006). An introduction of tobit regression to health communication research. Paper presented at Kentucky Conference of Health Communication, Lexington, KY.
Shen, L., & Dillard, J. P. (November, 2006). The influence of brain systems and message framing on the processing of persuasive health messages. Paper to be presented at NCA Conference in San Antonio, TX
Shen, L., Pan, Z. & Sun Y. (June, 2006). Informational Compensation and Comparative Judgments: An Exploration of Psychological Mechanisms behind the Third-Person Perception. Paper presented at 2006 ICA conference, Dresden, Germany.
Sun, Y., Shen, L. & Pan, Z. (June, 2006) Consequences of Perceived Effects: The Variable Perception-Behavior Linkage in the Third-Person Effects. Paper presented at 2006 ICA conference, Dresden, Germany.
Shen, L., & Dillard, J. P. (November, 2005). The psychometric properties of the Hong Psychological Reactance Scale. Paper presented at NCA Conference in Boston, MA
Dillard, J. P., & Shen, L. (May, 2005). The Effect of Disruptions during counseling on recall of genetic risk information: The case of Cystic Fibrosis. Paper presented at ICA conference in New York, NY.
Pan, Z., Shen, L., Paek, H., & Sun, Y. (May, 2005). Mobilizing political talk in the 2000 presidential campaign—An examination of campaign effects in a deliberative framework. Paper presented at ICA conference in New York, NY.
Shen, L. (December, 2004). The role of message framing in risk communication. Paper presented at the Epidemics and Transborder Violence: Communication and globalization under a Different Light 2004 Conference, Hong Kong, China.
Cheng, Y., & Shen, L. (May, 2004). The impact of Internet on Chinese media: A case study of CCTV news during SARS outbreak. Paper presented at ICA Conference in New Orleans, LA.
Dillard, J. P., & Shen, L. (May, 2004). Potential threats to the effective communication of genetic risk information: The case of cystic fibrosis. Paper presented at ICA Conference in New Orleans, LA.
Dillard, J. P., & Shen, L. (May, 2003). On the nature of reactance and its role in health communication. Paper presented at ICA Annual Conference, San Diego.
Pfau, M., Roskos-Ewoldsen, D., Wood, M., Yin, S., Cho, J., Lu, K., & Shen, L. (November, 2002). Attitude accessibility as an alternative explanation for how inoculation confers resistance. Paper presented at NCA conference in New Orleans, LA.
Grants:
“The Southern
Center on Communication, Health, and
Poverty funding for ‘The role of empathy appeals in reducing drug-abuse among low-income population’”. 9/01/2007 to 08/30/2008 $49,802.50 in direct cost.
Lijiang Shen, PI,
Jennifer A. Samp, Co-Investigator.
"The Southern
Center on Communication, Health, and
Poverty." Centers for Disease Control 9/01/2005-08/31/2008 $836,391
annually.
2002 Top Three Paper Award, NCA Social Cognition & Communication Division (Pfau et al.)
2003 Thesis of the Year: ICA/NCA Health Communication Division
2004 McCarty Dissertation Award, University of Wisconsin-Madison
2004 Excellent Graduate Teaching Award from ICA
2006 University of Kentucky Conference on Health Communication Travel Award
2006 NIH OBSSR 10th Anniversary Celebration Travel Award
2006 Top Three Paper, NCA Social Cognition & Communication Division (Shen & Dillard)
Editorial Board:
Health Communication
Journal of Communication Studies
Scientific Journals International
Ad
Hoc Reviews:
Human Communication Research
Media Psychology
Personal Relationships
Communication Theory
Communication Research
Journal of Health Communication
Genetics in Medicine
Journal of Counseling Psychology
Journal of Behavioral Medicine
Ad-hoc reviewer of Ph.D. Proposal (When Story-Telling Makes a Difference: Effects of Writing and Reading Online Health Narratives”) for The Center for Advanced Media Research Amsterdam (CAMeRA) of the VU University, the Netherlands.