What is underwriting?
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rate information / Download
underwriting package
Underwriting is on-air credit
that businesses and organizations receive for providing
funds to defray the cost of news, public affairs, and
music programs featured on WUGA. Underwriting combines
the benefits of advertising with sound public relations.
Public radio sponsorship announcements build awareness
and credibility. Underwriters are also acknowledged
in WUGA's monthly program guide and on this website.
Program underwriting can benefit
your company ...
- Underwriting positively affects
WUGA listeners' opinions of your organization, influencing
their decision to purchase your products and services.
WUGA has over 25,000 listeners and covers a forty-mile
radius.
- Underwriters often report
that WUGA listeners thank them for their support of
public radio. This is a testimony to the loyalty of
public radio listeners.
- Underwriting builds good will,
and community awareness, with listeners who are active,
affluent and educated.
- Your message is concise --
and broadcast in an environment free from commercial
clutter -- increasing its impact. It makes a positive
and lasting impression on thousands of listeners.
- You associate yourself with
radio programming intended to educate and enrich the
public.
- You help ensure WUGA's future
as a viable radio alternative.
Who Listens To Public Radio?
- 35% live in households with annual incomes of $75,000
or more
- 73% own their own home
- 45% are professionals, managers, or administrators
- Public radio listeners are twice as likely as the
average American to make business decisions that determine
need, specify brands and vendors, and authorize purchases
Thanks to our Underwriters
WUGA introduces dozens of Athens area
businesses to its listening audience each day. Underwriters
offer diverse services ranging from banking to chess
lessons, juice squeezing to window washing. These
underwriters have found public radio to be most effective
in presenting listeners with a constant reminder of
their services.
For underwriting information,
call Abbie Thaxton at 542-9842 or Lois Player at
548-5137. We look forward to welcoming you to our family
of underwriters. |
